Thursday, December 9, 2010

Avasts marketing experiment

Avast turns piracy into marketing.

The anti-virus software firm Avast turned one pirated software license into a huge marketing opportunity.

One paid for license to a 14 user Arizona firm has spread across the interwebs to over seven hundred thousand users. Avast found out about the pirated license fairly early on but chose to see how far it would spread. And a year and a half boy has it spread. 200 countries later Avasts' little research project is coming to an end. But not before all of the uses of the pirated copy's get a pop up taking them to the free and paid license page. No word on if this has generated any real profit but its nice to see a company thinking outside the box.

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